Hiya is a technology-led asset rental business providing TVs, phones and tablets for consumers unable to purchase the asset outright. The business was founded by an experienced management team in the sector with a strong customer centric brand and technology led solution to a market which is proven and large.

The business was set up in 2018 by Graham Clarke & Najib Nathoo who collectively have 30+ years’ experience across the financial services, including holding a series of senior roles in the adjacent rent-to-own sector and experience in founding, scaling and selling financial services businesses. Management are using modern technology to understand their customer’s financial circumstances at the point of on-boarding and ultimately filling the financial inclusion gap by providing this customer base with technological and other essential assets they otherwise wouldn’t be able to access.

The rental model is better understood and accepted through the likes of Netflix, Spotify and car finance, and we’ve seen mainstream retailers expanding into this market as an alternative to buy-now-pay-later. Consumers are preferring this rental model to credit due to the more transparent pricing and a better understanding of the commitment they are entering in to.

Quilam have known the management team for many years and we’re delighted to be supporting the business at this very exciting stage of their journey as they commence their nationwide roll-out.